Djamaludin
Analisis faktor-faktor yang mempengaruhi minat pembelian konsumen purchase intention atas produk PT Pembangunan Jaya Ancol studi kasus : website PT Pembangunan Jaya Ancol (www.ancol.com) = Analysis factors that influence purchase intention of PT Pembangunan Jaya Ancol?s products : case study PT Pembangunan Jaya Ancol?s website (www.ancol.com)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Bheakanti Bias Btari
Analisis pengaruh retailer awareness retailer association retailer perceived quality dan retailer loyalty terhadap purchase intention studi kasus 7 eleven di Wilayah Jabodetabek = The effect of retailer awareness retailer association retailer perceived quality and retailer loyalty towards purchase intention case study 7 eleven in Jabodetabek Region
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Auditiya Irwanda
Pengaruh harga dan kepercayaan terhadap intensi pembelian online studi kasus : Zalora. Com = The influence of price and trust in online purchase intention case study : zalora.com / Auditiya Irwanda
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Putu Arindya Laksmidewi Marghaputra
Pengaruh Pesan Iklan Emotional Appeal Fear & Hope pada Minat Beli Generasi Y & Z terhadap Produk Kosmetik Ramah Lingkungan = The Influence of Emotional Appeal Advertising Messages of Fear & Hope on Purchase Intention of Generation Y & Z towards Eco-friendly Cosmetic Products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Tesis Membership
Cindy Yunitasari
Perancangan strategi pemasaran berdasarkan faktor-faktor yang memengaruhi niat beli voucer hotel melalui situs online travel agent = Designing marketing strategy based on factors affecting purchase intention of hotel voucher through online travel agents website
Fakultas Teknik Universitas Indonesia, 2019
 UI - Skripsi Membership