Let's playing game : pengaruh dari kongruitas self-game, kongruitas self-brand dan kongruitas brand-game dalam advergame pada sikap pemain terhadap brand yang diiklankan = Let's playing game the effects of self brand game congruities on player's attitude towards brands in advergames

Pengaruh Cognitive Absorption dan Motivational Affordance Terhadap in-Game Purchase Intention Pada Pemain Game (VALORANT) Berbasis Komputer Generasi Z di Jakarta = he Influence of Cognitive Absorption and Motivational Affordance on In-game Purchase Intention in Computer-Based Valorant Game players in Generation Z in Jakarta

Faktor Pengaruh Pembelian Impulsif Mikrotransaksi Produk Loot Box pada Pemain Video Game FPS dan MOBA Generation Z Indonesia = Driving Factors of Loot Box Microtransaction Impulse Purchases on Indonesian FPS and MOBA Generation Z Video Game Players

Self Control sebagai Mediator Hubungan antara Self Esteem dan Adiksi Game Online pada Pemain Game Online = Self Control as Mediator between Self Esteem and Game Online Addiction among Game Online Players

Pengaruh Kepribadian dan Motivasi dalam Bermain Game Online terhadap Adiksi Game Online MMORPG = Effects of Personality and Motivation of playing on MMORPG addiction