Batahan, Bharata Hot
Analisis pembentukan brand relationship melalui brand community studi kasus : komunitas motor di Jakarta dan Depok = Analysis the formation of brand relationship through brand community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Amirah Hana Mufidahtulhaq
Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan diri Halal Khusus Pria: Studi Kasus pada Brand Kahf = Managing Consumer-based Brand Equity through Brand Experience in Halal Personal Care for Men: Study Case Brand Kahf
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Intan Wiedasari
Analisa hubungan antara ekuitas merek dan penggunaan saat ini terhadap minat beli ulang pada smartphone = Analysis of relationship between brand equity and current use and repurchase intention on smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Samori, Hans David Leonardo Vence Mandani
Pengaruh Brand Image terhadap Keputusan Pembelian Smartphone iPhone pada Mahasiswa Universitas Indonesia Kampus UI Depok = The Effect of Brand Image towards Purchasing Decision of Smartphone iPhone on University Indonesia Student at Campus UI Depok
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Lusiana
Pengaruh brand community affect dan trust terhadap brand community commitment serta pengaruhnya terhadap brand loyalty (studi kasus pada Komunitas Android Ponsel Samsung) = The influence of brand community affect and trust toward brand community commitment and the influence toward brand loyalty (case study Android Community Samsung Smartphone)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership