Howard, John A.
Marketing management : analysis and decision
Richard D. Irwin, 1962
 Buku Teks
Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
 Buku Teks
Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
 Buku Teks
Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks