Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
Buku Teks SO
Blythe, Jim
Marketing communications
Prentice-Hall, 2000
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Eagle, Lynne
Marketing communications
Taylor & Francis Group, 2015
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Egan, John, 1952-
Marketing communications
Sage, 2015
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
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