Kotler, Philip
Dasar-dasar pemasaran / Philip Kotler
Indeks, 2004
 Buku Teks
Rosediana Shanti
Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis Membership
Melianah
Pengaruh Green Human Resources Management dan Corporate Social Responsibility terhadap Environmental Performance: Employee Green Behavior sebagai Variabel Mediasi = The Determinant of Environmental Performance: Employee Green Behavior as Mediating Variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Kyla Zhahra Ravenska
Pengaruh Innovation Resistance terhadap Eco-Friendly Cosmetic Purchase Intention Brand The Body Shop dengan Environmental Concern dan Health Concern sebagai Variabel Moderasi pada Pembeli Kosmetik di Jabodetabek = The Effect of Innovation Resistance on Eco-friendly Cosmetic Purchase Intention Brand The Body Shop through Environmental Concern and Health Concern as Moderating Variable on Cosmetic Buyer in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership
William Yeremia
Analisis faktor yang memengaruhi repurchase intention konsumen terhadap kendaraan low cost green car (LCGC) = Analysis of factors influencing consumer intention to repurchase the low cost green car (LCGC)
Universitas Indonesia, 2015
 UI - Tesis Membership