Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience

Dasar-dasar pemasaran

Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention

Pengaruh Green Human Resources Management dan Corporate Social Responsibility terhadap Environmental Performance: Employee Green Behavior sebagai Variabel Mediasi = The Determinant of Environmental Performance: Employee Green Behavior as Mediating Variable

Pengaruh Innovation Resistance terhadap Eco-Friendly Cosmetic Purchase Intention Brand The Body Shop dengan Environmental Concern dan Health Concern sebagai Variabel Moderasi pada Pembeli Kosmetik di Jabodetabek = The Effect of Innovation Resistance on Eco-friendly Cosmetic Purchase Intention Brand The Body Shop through Environmental Concern and Health Concern as Moderating Variable on Cosmetic Buyer in Jabodetabek