Pengaruh store reputation store commercial image dan store price image terhadap pembentukkan private label brand equity: studi kasus pada produk toko merek giant dari giant hypermarket = The influence of store reputation store commercial image and store price image on private label brand equity case study store brand of giant hypermarket

Pengaruh brand experience terhadap online repurchase intention (Studi pada toko online tokopedia) = The effect of brand experience on online repurchase intention (Studies on tokopedia online store).

Analisis sikap konsumen terhadap merek toko dan promosi merek nasional = Analysis of attitudes consumen towards store brand and national brand promotion

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Strategi co-branding untuk membangun merek: Studi kasus Mobile Banking M-BCA, PT Excelcomindo Pratama dan PT Bank BCA Tbk