Pengaruh sifat psikologis terhadap perilaku terhadap merek dan keinginan pembelian kembali, dengan pengetahuan konsumen memoderasi kebutuhan terhadap keunikan pada jam tangan mewah = The influence of psychological traits towards brand attitude and repurchase intention with consumer knowledge moderating need for uniqueness in luxury watch

Analisis faktor-faktor yang mempengaruhi evaluasi kualitas brand extension : penelitian pada tiga merek convenience products

The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium Fashion Consumption = Trilogi Branding: Nilai-Nilai Gen Z, Kesadaran Merek, dan Niat Berperilaku dalam Konsumsi Fashion Premium

Fenomena Blanding Sebagai Strategi Rebranding Brand Fashion Mewah di Era Modern (Studi Terhadap Brand Fashion Mewah: Balmain, Burberry, Balenciaga) = The Blanding Phenomenon as a Rebranding Strategy for Luxury Fashion Brands in the Modern Era (Study of Luxury Fashion Brands: Balmain, Burberry, Balenciaga)

Pengaruh store reputation store commercial image dan store price image terhadap pembentukkan private label brand equity: studi kasus pada produk toko merek giant dari giant hypermarket = The influence of store reputation store commercial image and store price image on private label brand equity case study store brand of giant hypermarket