Pengaruh sponsorship terhadap ekuitas merek (berbasis konsumen) : studi kerjasama sponsorship Chevrolet dan Manchester United = Sponsorship effect towards brand equity (study of sponsorship agreement between Chevrolet and Manchester United) / M Hanif Inamullah

Pengaruh sponsorship terhadap brand awareness Djarum Super Mild: studi pada event Jakarta International Java Jazz Festival 2012 = The effect of sponsorship towards Djarum Super Mild?s brand awareness: study on the Jakarta International Java Jazz Festival event

Analisis pengaruh kongruitas sponsorship dalam strategi pemasaran merek halal (Studi kasus: Wardah & acara festival) = The sponsorship congruity impact analysis on halal brand marketing strategy (Study case: Wardah & festival events).

The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017

Pengaruh event sponsorship dan publicity terhadap corporate image = The influence of event sponsorship and publicity towards corporate image