Rossiter, John R.
Advertising communications and promotion management
Irwin, McGraw-Hill, 1996
Buku Teks SO
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
Buku Teks SO
Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
Buku Teks SO
Belch, George F.
Advertising and promotion
Irwin, McGraw-Hill, 2001
Buku Teks
Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Richard D. Irwin, 1993
Buku Teks SO