Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks SO
Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
 Buku Teks SO
Kalista Adi Darmawan
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
 Buku Teks SO
Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
 Buku Teks SO