Mohammad Renaldo Ercho
Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Monalisa
Analisis pengaruh brand image dan brand identity partai golkar terhadap brand trust (studi pada voters di Jakarta) = Analysis influence brand image and brand identity golkar toward brand trust (a study of voters in Jakarta)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Tampubolon, Natalia Putri
Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Indah Sulistyorini Muslim
Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Natasya Dina Marini
Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporate credibility dan corporate loyalty studi pada: xl axiata = Effect of celebrity endorsement on consumer's perception of corporate image corporate credibility and corporate loyalty: case study xl axiata
2018
 UI - Skripsi Membership