Rukmini Triastuti
Strategi E-Marketing Elizabeth Arden Dalam Meningkatkan Daya Saing Terhadap Estee Lauder: Pendekatan Analisis Intelijen Kompetitif = Elizabeth Arden's E-Marketing Strategy In Improving Competitiveness Against Estee Lauder: Competitive Intelligence Analysis Approach
Sekolah Kajian dan Stratejik GLobal Universitas Indonesia, 2023
 UI - Tesis Membership
Andita Pusparani
Strategi elektronic marketing jasa transportasi xyzbike dalam menghadapi persaingan transportasi di DKI Jakarta = Electronic marketing strategy xyzbike in facing online transportation competition in DKI Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Yarker, K.A.
International marketing
Business Books, 1976
 Buku Teks
Nickels, William G.
Marketing communications and promotion
Grid, INC , 1976
 Buku Teks
Kotler, Philip
Marketing moves : a new approach to profits, growth, and renewal
Harvard Business School Press, 2002
 Buku Teks