Nelson, Roy Paul
Design of advertising / Roy Paul Nelson
WM C Brown Company Publishers, 1977
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Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
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Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
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Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Forceville, Charles
Pictorial methaphore in advertising
Routledge, 1996
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