Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning
McGraw-Hill, 2002
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Morris, Michael H.
Business marketing
Sage, 2001
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Budiarto Subroto
Pemasaran Indutri: business to business marketing
ANDI, 2011
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Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
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Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
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