Joko Suryo Sumbodo
Perubahan store atmosphere, penerapan strategi offline advertising serta strategi content marketing pada UMKM BING KOPI = Improvement of store atmosphere, implementation of offline advertising strategies and content marketing strategies in BING COFFEE SMEs
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Sabrina Fiddiny
Implementasi sales promotion melalui channel offline dan online serta pembuatan database marketing pada Umkm warung Sop Ayam Mbah Min = Implementation of sales promotion through offline and online channels and making database marketing at MSME warung Sop Ayam Mbah Min
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Santa Christina Lumban Batu
Pengaruh karakteristik saluran online dan offline terhadap sikap konsumen dalam sistem pemasaran multi saluran = The influence of online and offline channel characteristics toward search and purchase attitude in multi-channel marketing / Santa Christina Lumban Batu
2019
 UI - Skripsi Membership
Reedy, Joel
Electronic marketing : integrating electronic resources into the marketing process
The Dryden Press, 2000
 Buku Teks SO
Immanuel Oktavian
Analisis Perbandingan Hasil Pemasaran Luring Dengan Daring Bisnis Alat Kesehatan Sebelum Dan Sesudah Adanya COVID-19 = Comparative Analysis Of Offline And Online Marketing Results In The Medical Devices Business Before And After The Presence Of COVID-19
Fakultas Kesehatan Masyarakat Universitas Indonesia, 2024
 UI - Tesis Membership