Keegan, Warren J.
Pemasaran global buku 1 = Global marketing management
Alex Media Komputindo, 1992
 Buku Teks SO
Keegan, Warren J.
Manajemen pemasaran global jilid 2 = Global marketing management
Prenhallindo , 1996
 Buku Teks SO
Keegan, Warren J.
Global marketing management
Prentice-Hall International, 1989
 Buku Teks SO
Keegan, Warren J.
Global marketing management
Prentice-Hall International, 1995
 Buku Teks SO
Komunikasi Pemasaran di Masyarakaat Global = Marketing Communication in Global Strategy (Journalism And Mass Communication, Vol. 2, No. 12, Desember 2012)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 Artikel Jurnal