Tania Noviarini Hamdani
SMS iklan berbasis lokasi : sikap konsumen dan intensi pembeliannya = The effects of SMS location based advertising on consumer attitude and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Fandrian Ramadhani
Analisis sikap konsumen dan niat pembelian dalam kaitannya dengan makanan organik di Jabodetabek : studi kasus MELILEA Greenfield Organik = Analysis of consumer attitudes and purchase intentions in relation with organic food Jabodetabek : case study MELILEA GreenField Organic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Rendi Tegar Pratama
Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Hawkins, Del I.
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
Quito Gunadharma
Analisis pengaruh karakteristik psikologis dan demografis terhadap sikap konsumen pada restoran mewah = The influences of psychological and demographic characteristics on attitudes toward luxury restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership