Cut Nisa Amalia Sofyan
Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Schiffman, Leon G.
Consumer behavior
Pearson, 2015
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Walters, C. Glenn
Consumer behaviour
South Western Publishing, 1989
 Buku Teks
Peter, J. Paul
Consumer behavior : perilaku konsumen dan strategi pemasaran; Jilid 1
Erlangga , 1999
 Buku Teks