Analisis Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam industri Hypermarket : studi kasus Hypermarket Carrefour = Analysis of Equity Drivers, Customer-Based Brand Equity, and Customer Loyalty in Hypermarket industry : study case Hypermarket Carrefour

Analisis pengaruh sosial dari Brand Community : studi kasus Komunitas BMW Car Club of Indonesia = The social influence of brand community : case study BMW Car Club of Indonesia

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku: persepsi pengguna smartphone Samsung dan Non-Samsung = Analysis of effect of brand placement acceptance on attitudes and behavior: Samsung smartphone user and non-user perception

Pengaruh atribut produk terhadap loyalitas pelanggan : studi pada pengguna Samsung Galaxy's Advance untuk Samsung seri Galaxy = The effect of product atributes toward customer loyalty : study on Samsung Galaxy's Advance users for Samsung Galaxy series

Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant