Malhotra, Naresh K.
Riset pemasaran : pendekatan terapan = Marketing research : an applied orientation
Indeks, 2009
 Buku Teks SO
Malhotra, Naresh K.
Marketing research: an applied orientation
Pearson education, 2010
 Buku Teks SO
Malhotra, Naresh K.
Marketing research: an applied orientation
Pearson India Education, 2016
 Buku Teks SO
Triton Prawira Budi
SPSS 13.0 terapan: riset statistik parametrik
Andi , 2006
 Buku Teks SO
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1991
 Buku Teks SO