Cravens, David W.
Pemasaran strategi
Erlangga, 1999
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Hansen, Harry L.
Marketing text, techniques, and cases
Richard D. Irwin, 1968
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Fandy Tjiptono
Strategi pemasaran
Andi, 2000
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Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
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Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
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