Crisp, Richard D.
Marketing research
McGraw-Hill, 1957
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Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1991
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Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1996
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Lorie, James H.
Basic methods of marketing research
NMcGraw-Hill , 1951
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Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1983
 Buku Teks SO