Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
 Buku Teks SO
Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
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Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
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Goh, Sunny T.H.
Marketing wise : pendekatan inkonvensional terhadap strategi pemasaran di Asia
Bhuana Ilmu Populer, 2003
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Monroe, Kent B.
Pricing : making profitable decisions
McGraw-Hill, 1979
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