Kotler, Philip
Marketing management : analysis, planning, and control : fifth edition
Prentice Hall International, 1984
 Buku Teks SO
Lehmann, Donald R.
Analysis for marketing planning
McGraw-Hill, 2005
 Buku Teks SO
Marketing logistics and distribution planning
edited by Martin Chritopher and Gordon Wills
George Allen and Unwin, 1972
 Buku Teks SO
Kelley, Eugene J.
Marketing planning and competitive strategy
Prentice-Hall, 1972
 Buku Teks SO
Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
 Buku Teks SO