Ryan, William T.
Personel learning aid for principles of marketing / William T. Ryan; Roger H. hermanson
Dew Jones Irwin, 1980
 Buku Teks SO
Dwyer, F. Robert
Business marketing: connecting strategy, relationships, and learning
McGraw-Hill, 2009
 Buku Teks SO
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning
McGraw-Hill, 2002
 Buku Teks SO
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks SO
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks SO