Kotler, Philip
Maxwell Macmillan International, 1993
Buku Teks
Kurtz, David L.
The Dryden Press , 1981
Buku Teks
Alex Soemadji Nitisemito
Ghalia Indonesia, 1984
Buku Teks
Alex Soemadji Nitisemito
Ghalia Indonesia, 1984
Buku Teks
Parkinson, C. Northcote (Cyril Northcote), 1909-1993
Federal Publications, 1992
Buku Teks