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Cases in Marketing Management/ Thomas C. Kinnear
Irwin, 1997
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Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
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Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
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Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
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Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
Buku Teks SO