Analisis Pengaruh Social Media Influencer Attributes terhadap Followers' Attitude dan Brand Link Click Behavior pada Brand Fashion Lokal di Jabodetabek = Analyzing the Influence of Social Media Influencer's Attributes toward Followers' Attitude and Brand-Link Click Behavior on Local Brand Fashion in Jabodetabek

Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia

Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap Kepuasan Pengalaman dan Intensi Pembelian di Media Sosial = The Role of Anthropomorphism in Human-Like Virtual Influencer as Social Media Endorser Towards Satisfaction With Experience and Purchase Intention on Social Media

Kredibilitas Selebriti Internet Terhadap Niat Bermain Game: Studi Tentang Endorsement Vonzy Pada Mobile Legends Bang Bang = Internet Celebrity Credibility on Game Playing Intentions: A Study of Vonzy Endorsements on Mobile Legends Bang Bang

Analisis Hubungan Advertising Message Value dan Kredibilitas Influencer dengan Consumer Trust terhadap Branded Content di Media Sosial Studi Kasus: Instagram Beauty Influencer = Analysis of the Relationship between Message Value and Influencer Credibility with Consumer's Trust on Branded Content on Social Media Case Study: Instagram Beauty Influencer