Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
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Rama Kertamukti
Strategi kreatif dalam periklanan; konsep pesan, media, branding, anggaran
Rajawali Pers, 2022
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Gesker, Ronald D.
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
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Davis, Martyn P.
Handbook for media representatives / Martyn P Davis
Business Publications Limited, 1967
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Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
 Buku Teks SO