Vivian, John
The media of mass communication
Pearson, 2011
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Wright, Charles Robert
Mass communication: a sociological perspective
Random House, 1975
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Hovland, Carl I.
Experiments on mass communication
Princeton University Press, 1949
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O`hara, Robert C.
Media for the millions: the process of mass communication
Random House , 1961
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Bittner, John R., 1943-
Mass communication: an introduction
Prentice-Hall, 1980
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