Brown, Stephen
Marketing - the Retro Revolution
Sage Publications, 2001
 Buku Teks SO
Kerin, Roger A.
Marketing
The McGraw-Hill, 2003
 Multimedia
Brierty, Edward G.
Business marketing
Prentice-Hall, 1998
 Buku Teks SO
Cateora, Philip R.
International marketing
McGraw-Hill, 2005
 Multimedia
Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
 Buku Teks