Hanggowo Wicaksono
Peran Sosial Media Marketing Activities Untuk Meningkatkan Customer Based Brand Equity (Cbbe) dan Dampaknya Terhadap Brand Loyalty (Studi Kasus Produk Bright Gas) = The Role Of Social Media Marketing Activities to Increase Customer Based Brand Equity (Cbbe) and its Impact on Brand Loyalty (Case Study Of Bright Gas Products)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Githa Nurulita
Analisis customer relationship management (CRM) dalam upaya menjaga image setelah aktivitas rebranding studi kasus pada OLX Indonesia = Customer relationship management (CRM): analysis in maintaining image after rebranding activities case study in OLX Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Juliyana Indah Purmita Sari
Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Muhammad Arief Maulana Suwarna
The study of service innovation for kartu halo Telkomsel on customer loyalty = Studi inovasi servis kartu halo Telkomsel terhadap kesetiaan pelanggan
2017
 UI - Skripsi Membership
Shafira Azzahra
Analisis Pengaruh Customer Relationship Management Terhadap Competitive Advantage Melalui Customer Loyalty Sebagai Mediasi (Studi pada Shopee) = The Effect of Customer Relationship Management on Competitive Advantage Through Customer Loyalty as a Mediating Variable (Study on Shopee)
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership