Faktor-faktor yang mempengaruhi keputusan pembelian produk ramah lingkungan studi kasus : the body shop Jakarta = Analyzing the factors that influence green purchasing behavior: case study the body shop Jakarta

Peran strategi marketing public relations Green Product dalam mempengaruhi persepsi millennials terhadap green lifestyle (studi terhadap pengguna The Body Shop Indonesia) = The role strategy marketing public relations of green product to influencing the perception of the millennials against green lifestyle (case study The Body Shop Indonesia Consumer)

Green marketing dan keputusan pembelian: studi dampak marketing communications the body shop terhadap pembelian produknya

Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value

Pengaruh Green Marketing Terhadap Green Purchase Intention Produk The Body Shop yang Dimoderasi oleh Environmental Attitude dan Environmental Knowledge: Studi Pada Generasi Z dan Milenial di Jabodetabek = The Effect of Green Marketing on Green Purchase Intention for The Body Shop Products Moderated by Environmental Attitude and Environmental Knowledge: A Study of Generation Z and Millennials in the Jakarta Greater Area