Hancaster, Geoff
Encyclopedia of Strategic Management
Crest Publishing House, 2002
 Buku Teks
Aaker, David A.
Strategic market management
John Wiley & Sons, 1984
 Buku Teks SO
Aaker, David A.
Strategic market management
John Wiley & Sons, 1998
 Buku Teks SO
Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
 Buku Teks SO
Howard, John A.
Marketing management : operating, strategic, and administrative
Richard D. Irwin, 1973
 Buku Teks SO