Rotzoll, Kim B.
Advertising in contemporary society : perspektives toward understanding / Kim B. Rotzoll, James E. Haefner
South-Western Publishing Co., 1986
 Buku Teks
Sandage, C.H.
The promise of advertising / S.H. Sandage
Richard D. Irwin, 1961
 Buku Teks
Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks
Arens, William F.
Contemporary advertising
Irwin /McGraw-Hill, 1999
 Buku Teks
Bovee, Courtland L.
Contemporary advertising
Richard D. Irwin, 1989
 Buku Teks