Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erbaum associates, publisher, 2005
 Buku Teks SO
Fathan Amartya Mahardika
Examining the Consumer Adoption of Online Grocery Services (OGS) in the Indonesian Market with the Situational Influence of COVID-19 = Menelaah Adopsi Konsumen Layanan Online Grocery Shopping (OGS) di Indonesia dengan Pengaruh Situasional COVID-19
Fakultas Ekonomi dan Bisnis Universitas Indinesia, 2021
 UI - Skripsi Membership
Talahatu, Shayna Yemima
Faktor-Faktor yang Memengaruhi Impulsive Buying Behavior Konsumen: Studi pada Live Streaming Shopping di Shopee dan TikTok = Factors Influencing Consumer Impulsive Buying Behavior: Study of Live Streaming Shopping on Shopee and TikTok
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Rifhi Siddiq
Analisis faktor yang mempengaruhi loyalitas konsumen terhadap merek yang menggunakan social commerce = Analysis of factors affecting consumer loyalty to brands that use social commerce
2017
 UI - Skripsi Membership
Akhmad Adrian Wiryatomo
Analisis faktor-faktor yang mempengaruhi perilaku berbelanja online pada situs e-commerce B2C di Indonesia = Factors analysis influencing online shopping behavior on B2C e-commerce sites in Indonesia
Fakultas Teknik Universitas Indonesia, 2018
 UI - Skripsi Membership