Advertising and Brand Image Building: An Application of the Focus Group Approach

Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporate credibility dan corporate loyalty studi pada: xl axiata = Effect of celebrity endorsement on consumer's perception of corporate image corporate credibility and corporate loyalty: case study xl axiata

Perbandingan pembentukan imej merek melalui iklan produk dan event pendukung : studi kasus Sampoerna A Mild

Analisis pengaruh brand love terhadap positive word of mouth melalui moderasi experience dan price: studi kasus: NIKE = Analysis of brand love effect on positive word of mouth through experience and price moderation: case study: NIKE

Pengaruh Social Media Advertising Terhadap Perilaku Pembelian Gen M Pada Industri Modest Fesyen di Indonesia: Peran Moderasi Brand Image = The Effect of Social Media Advertising on Gen M Purchasing Behavior in the Modest Fashion Industry in Indonesia: The Moderating Role of Brand Image