Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Qualitative consumer research
edited by Russell W. Belk
Emerald, 2017
 eBooks
Peter, J. Paul
Consumer behavior & Marketing Strategy : perilaku konsumen dan strategi pemasaran
Erlangga, 2014
 Buku Teks SO
Buyer/consumer information processing
edited by G. David Hughes and Michael L. Ray
University of North Carolina Press, 1974
 Buku Teks SO
Peter, J. Paul
Consumer behavior : perilaku konsumen dan strategi pemasaran
Erlangga, 2000
 Buku Teks