Brand leadership

Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy

Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”

Mengelola merek dari waktu ke waktu: saran untuk merevitalisasi ekuitas merek dan analisa performa pasar untuk merek memudar dan film sukses belakangan ini = Managing brands overtime suggestions to revitalize brand equity and marketplace performance analysis of fading brands and recent successful movie

Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek