White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1993
 Buku Teks SO
White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1980
 Buku Teks SO
Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks SO
Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks SO
Farbey, A.D.
How to produce successful advertising (kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
 Buku Teks SO