Buskirk, Richard Hobart, 1927-
Principles of marketing : the management view
Holt Rinehart, 1961
 Buku Teks SO
Buskirk, Richard Hobart, 1927-
Principles of marketing : the management view
Holt Rinehart, 1970
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Enis, Ben M.
Marketing principles : the management process
Goodyear, 1974
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Gronroos, Cristian
Service management and marketing
Lexington Book6c1990, 0
 Buku Teks
Shapiro, Benson P.
Marketing management: principles, analysis, and application vol. 1
Richard D. Irwin, 1985
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