McDaniel, Carl
Introduction to marketing
South Western Cengage Learning, 2013
 Buku Teks SO
Armstrong, Gary M.
Marketing: an introduction
Prentice-Hall, 2005
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Farbey, A.D.
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
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Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
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Davis, Judy
A Guide to web marketing
Crest, 2001
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