Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks SO
Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
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Schoell, William F.
Marketing : contemporary concepts and practices /​ William F. Schoell, Joseph P. Guittinan.
Allyn and Bacon, 1988
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Grether, E.T.
Marketing and public policy / E.T. Grether
Prentice-Hall, 1966
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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