Farbey, A.D.
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
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Morse, Stephen A.
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
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Surmanek, Jim
Media planning : a practical guide
NTC Business Books, 1989
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Planning the future strategy of your business
edited by Edward C. Bursk and Dan H. Fenn
McGraw-Hill , 1956
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Halford, D.R.C.
Business planning a practical guide for management
Pan Books, 1971
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