Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
 Buku Teks SO
Quelsch, John A.
Sales promotion management
Prentice-Hall, 1989
 Buku Teks SO
Najwan Haikal Nazari
Analisis Pengimplementasian Marketing Mix 4P (Product, Price, Place, Promotion) pada Perusahaan Jago Coffee untuk Meningkatkan Penjualan = Analysis of the Implementation of the Marketing Mix 4P (Product, Price, Place, Promotion) at the Jago Coffee Company to Increase Sales
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Rizqi Adi Pradana
Analisa sales promotion pada komunikasi pemasaran terpadu Go-Jek = Analysis of Go-Jek`s Integrated Marketing Sales Promotion
2016
 UI - Makalah dan Kertas Kerja
Peterson, Robert A.
Marketing research /​ Robert A. Peterson
Business Publications , 1982
 Buku Teks SO