Day, Ralph L.
Marketing in action : a dynamic business decisions game
Richard D. Irwin, 1962
 Buku Teks SO
Syifa Minnarrobbani
Upaya Inclusive Marketing dalam Membangun Brand Image Inklusif di Industri Game: Studi Kasus Terhadap VALORANT = Inclusive Marketing Efforts in Building an Inclusive Brand Image in the Game Industry: A Case Study of VALORANT
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Rangga Arya Gandamana
Business plan on transforming a trading card game hobby to a small online business focusing on marketing strategy
2012
 UI - Tesis Open
Rama Raditya
Perancangan Serious Simulation Game untuk Memahami Permasalahan Integrasi antara Supply chain dengan Pemasaran = Design of Serious Simulation Game for Understanding Integration Problem between Supply chain and Marketing
Fakultas Teknik Universitas Indonesia, 2013
 UI - Tesis Membership
Cinta Bintang Kencana Satria Putri
Strategi Komunikasi Pemasaran dan Customer Engagement Game Free-2-Play “Genshin Impact” dalam Membangun Brand Loyalty = Marketing Communication Strategy and Customer Engagement of the Free to Play Game "Genshin Impact" in Building Brand Loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja