Czepiel, John A.
Competitive marketing strategy
Prentice-Hall, 1992
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Ferrell, O.C.
Marketing strategy
Thomson South-Western, 2008
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Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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