Kelley, Eugene
Marketing planning and competitive strategy / Eugene Kelley
Prentice-Hall, 1972
 Buku Teks
Walker, Orville C.
Marketing strategy: a decision-focused approach/ Orville C.walker, jr, John W. Mullins
McGraw-Hill , 2014
 Buku Teks
Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
 Buku Teks
Stapleton, John
How to prepare a marketing plan / John Stapleton
Gower Press, 1974
 Buku Teks
Yuliani Sari Devi
Analisis strategi bersaing Rusunami Kalibata City = Competitive strategy analysis of Rusunami Kalibata City
Universitas Indonesia, 2012
 UI - Tesis (Open)