Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
Buku Teks
Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
Buku Teks SO
Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
Buku Teks SO
Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
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Hansen, Harry L.
Marketing, text, cases and readings
Richard D. Irwin, 1964
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