Churchill, Gilbert A.
Marketing research
Thomson, 2005
 Buku Teks
Cooper, Donald R.
Marketing research
McGraw-Hill/Irwin, 2006
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Marketing research
by David A. Aaker ... [and others]
John Wiley & Sons, 2013
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Crisp, Richard D
Marketing research
McGraw-Hill, 1957
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Honomichl, Jack J.
Riset Pemasaran : Honomichl on marketing research = Marketing research
Elex Media Komputindo , 1991
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