Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wadsworth, 1981
 Buku Teks SO
Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Nelson, Roy Paul
Design of advertising / Roy Paul Nelson
Wm.C. Brown, 1977
 Buku Teks SO
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
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Forceville, Charles
Pictorial metaphor in advertising / Charles Forceville.
Routledge, 1996
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